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Recently, I was asked by a client how she could add a page to her Facebook Fan Page.
There is a Facebook App which allows this, however, you do still need to know some basic HTML to be able to display your shop window in a creative and dynamic way.
Here, I have virtually copied the email I sent to my client, explaining how to add the page:
You need to go into the Edit page ,
scroll down to the applications tab, and ‘browse applications’ .
You want to look for Static FBML .
Once you’ve found it, click on it to view it’s page .
Click ‘Add to My Page’ under it’s profile image.
Then go back into your own page and back into Edit Page and look for the Static FBML tab. Click Edit.
This is where you can now enter the HTML code to display the content on your page. You may change the title of the page to reflect it’s purpose. Eg. Welcome! You can add more pages, after your initial page. There is a very obscure little link at the bottom of the edit HTML page. Just add another page.
You can also click ‘Link to this tab’ (see last image) so that people who are not fans yet, land on this new page when they visit your Fanpage.
I hope this helps, as I said, a very crude description of how to do it, but I hope you get the picture.
Please let me know if it makes sense.
Continue Reading »Wow! The past month and a bit has been HECTIC, to say the least!
I haven’t sat down for one moment, and am so excited that Cape Town, The Mother City, is such a vibrant and dynamic place to live AND work.
Also, the sheer amount of social media activity going on in this city! It’s astounding, there seems to be a mass movement, a tidal wave of energy being directed at Social Networking and Social Media. I’m truly buoyed by it all! I’ve already met so many fantastic people! All of whom, will get special mention in this blog, once I gather my thoughts and schedule some time for proper, quality writing.
And, well, I like to think I’m contributing in some way to this energy, this vibe and this community….
Check it out – http://xtraordinaryempowerment.wordpress.com/xtraordinary-woman-of-the-month/
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If you can’t see the above video, (and can’t figure out why it’s not working, click here: http://http://www.youtube.com/watch?v=MQAO499ekhY )
I will be doing a talk for Xtraordinary Women Business Networking group in July.
You have 3 opportunities to attend the talk, the first event will be in Cape Town CBD and the other two events will be in Big Bay, Bloubergstrand.
For more information go to http://xtraordinaryempowerment.wordpress.com
Please join me for this informal, friendly discussion about a hot topic, crucial for small business owners!
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I attended a fascinating Women’s Networking (www.finewomen.co.za) breakfast in Cape Town this morning , the topic of which is the subject of this blog post.
I had the pleasure of meeting and chatting with one of their long standing members Georgina, owner of New You Image Consulting. She explained to me, the importance of making a good impression. When we meet someone for the first time, we judge them first by what we see. Georgina explains that:
“When people meet us for the first time, their assessment of us is based on 3 key components:
- 7% on what we say;
- 38% on our tone of voice;
- 55% on how we look.”
If this is the case in the real world, our analogue lives, the same must be true for our digital lives.
What do our profiles say about us? When we view a profile, be it a Facebook, Twitter, LinkedIn or Youtube profile, what criteria are we using to form our opinion about that person, before we’ve had the opportunity to chat with them?
I’ve summised that the following would be possible principles for first impressions online:
- Decor – Have you added your own flavour? Within the realm of the platform concerned, have you changed the colour scheme, added some interesting images or created a theme?
- Photo – Have you added a profile photo? Are you using a logo as a profile photo? There are two schools of thought when it comes to using a logo as a profile photo. One school says that engaging online is about personalising the brand. Theother supports the idea that to engage online with a logo as a profile is to heighten awarness and recognition of the brand. If you do go the route of having a photo, what does the photo say about you? Is it professional, or does it portray you as a party animal with no inhibitions?
- Description – Have you provided a brief synopsis about yourself to help people decide whether they want to connect with you. For a SM campaign to be successful, the more targeted your message, the more effective it will be. Desccribe what you do, who you would like to connect with and how you can help them.
- Contact – Have you provided other contact points? List other social media platforms that you belong to encourage integrated engagement. The easier you make it for people to find you, the more likely they will want to connect.
- Network – As humans, we are like lemurs. We go where the crowd goes. So the quality (note: quality) of your following could also create a certain impression to onlookers. This could be another factor which influences their choice tofollow you or not.
Georgina continues, “We are assessed predominantly on our Personal Appearance – people really do judge a book by its cover. So it is absolutely crucial that you project a Personal Image that makes a positive and powerful First Impression on others so that they will regard you as suitable for a personal or professional relationship.”
So, I ask you, are your online profiles a true and professional reflection of you and your business? What else do you think impacts the first impression experience our audience has of us?
Continue Reading »So here it is. It’s been almost a month since I last had proper internet connection, which has brought my blogging and updates to a grinding holt.
I suddenly realised how dependent I am on the internet. The internet is to my business what oxygen is to breathing. It’s completely vital to continue sustainability.
Thankfully, after emigrating, finding a place to live and settling in to a new city, I have managed to reconnect to the online world. This connective hiatus, however, did give me the time and perspective to reflect on what has become the new way of business networking.
How did we do business before the internet? How did we meet potential business partners, interest groups and networking cicles?
What I have learnt is that there are a few things we can take from the pre-social media networking days to improve our business relationships.
For instance, I have in this month of internetlessness, had far more telephonic and face-to-face meetings with potential clients and business associates with the result of deeper relationship building and greater prospects for the future. Now, you may ask, could this mean that online networking is nullified? I don’t think so. The reason being, that I was able to meet up with my new found face-to-face network, as a result of the online networking I had done, previous to our move and subsequent disconnection. I think the value here is that online social networks are the meeting point, the starting block, the antagonistic environment we need to spark the first fledgling connections. The real value in those connections is in the epilogue of the online relationship and the beginning of an offline relationship.
It’s about what you do wth those connections once they’ve been confirmed/ accepted online. The relationship is only deepened with proper effort and action.
So although I haven’t had much online activity in the last month, (which has given me sleepless nights, because as we all know, CONSISTENCY IS KING!), I have been busy in my offline activity.
For small business owners, this is a crucial consideration. Your focus is your core business. Absolutley, 100%! If I were able to spare just 30 minutes per day to focus on my social media networking, I would use that time to connect with key people, and then set up a telephone or coffee meeting with them to have the opportunity to develop a strong, lasting business relationship. What would you do with your 30 minutes?
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